|
Company Reports Five Years Of Consecutive Sales
Growth, 62% Increase In New Restaurants, QSR Leadership In Twelve Countries
And Seven New Country Entries
HAMBURG, GERMANY; April 11, 2003
Burger King International celebrated the opening of
its 3000th BURGER KING® restaurant today and announced significant year-end
results for 2002 with revenues of USD 2.6 billion.
The Company’s year-end figures top an impressive five-year
growth history at Burger King International: Five years of consecutive
sales growth, restaurant portfolio growth of 62 %, market leadership in
12 countries in the Quick-Service-Restaurant industry, seven new country
entries.
“The 3,000th BURGER KING® restaurant opening in our
international markets is symbolic in that it underscores our achievement
of strategic milestones resulting in very strong performance,” said Chief
Executive Officer Brad Blum. “Our operational excellence and customer
focused service reflects the strength of the BURGER KING® brand and the
desire for flame-grilled burgers and HAVE IT YOUR WAY® choices by customers
around the world.” We will continue to focus on quality, innovation, operational
excellence and differentiation of our flame-grilled products as we look
toward new levels of customer satisfaction, revenue growth and overall
excellence in 2003.”
BURGER KING® International 3000th restaurant is a
franchised X Drive-thru operation in the outskirts of Hamburg, Germany.
The X, XL, XXL restaurant building range is a state-of-the-art construction,
recently introduced by BURGER KING® in Europe. Its main features are the
primary use of steel and glass, which gives it a very modern, fresh, bright
& friendly appearance.
|
