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Nicosia, June 18th, 2003
Burger King International* today opened
its first restaurant in The Republic of Cyprus. This restaurant, located
in Agia Napa, is to be one of four new restaurants built in Cyprus over
the next year, representing a total investment of US$ 5 million. BKI expects
this expansion will create more than 200 new jobs. This opening symbolizes
the eighth new market entry_ for the BURGER KING® brand in the past five
years and underlines Burger King International’s successful growth strategy.
This announcement follows the recent opening of Burger King International’s
3000th restaurant in Hamburg, Germany. Burger King International restaurant
portfolio growth rate of 62 % over the last five years.
The new restaurant, which was inaugurated
today by Mr. Yiorgos Lillikas, Minister of Commerce, Industry and Tourism,
is an in-line operation located at 14 Arch. Makraios III Avenue, Agia
Napa. The restaurant has a very modern, fresh, bright & friendly appearance.
The interior comes with the look of the Diner-style of the 1950s emphasising
the BURGER KING® brand’s American heritage. (Photos are available on request.)
“The opening of our first restaurant in Cyprus is another important milestone
for us, as we pursue our successful growth agenda internationally,” said
Brad Blum, CEO, Burger King Corporation. “The strength of the BURGER KING®
brand internationally is founded on the fact that Burger King’s Fire-Grilled
burgers are the preferred choice of consumers around the world. We are
committed to quality, innovation, and differentiation. Our brand equity,
together with a relentless focus on operational excellence and the quality
of our franchisees should mean continued strong growth into the future,”
Mr. Blum said.
The restaurant is operated by Burger King Franchisee King
Franchises Ltd, is led by well-known entrepreneur, Mr. Kyriacos Zivanaris.
“I am delighted to be the latest franchisee to join the BURGER KING® family,”
said Mr. Zivanaris. “At King Franchises Ltd we believe in, and follow,
the same principles of quality, service, innovation and differentiation
that are our company’s key drivers to success and expansion.”
| Information on the new restaurant in
Ayia Napa |
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The new restaurant is located in Agia Napa (14 Arch.
Makraios III Avenue), conveniently situated in the centre of the town. |
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It is an in line restaurant |
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It has seating for 106 guests inside and 100 guests
on the terrace |
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It covers an area of 400 m_, plus the terrace seating |
* The geographic regions covered by Burger King International are all
Burger King markets outside of North America including Greater Europe,
The Middle East, Latin America, Asia and the Pacific. _ Burger King International’s
new market entries: Austria, Italy, Portugal, Lebanon, Jordan, Kuwait
and Bahrain.
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