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February 2004
BURGER KING® has announced the appointment of JUMP MARKETING
as their new point-of-purchase agency who will work on the international
kids marketing point of sale account.
Jump takes over the account from Draft Worldwide. Jump is
a new venture consisting of four former members of the BURGER KING® account
team at Draft Derek Cotter, Ann Duncan, Moyra Harvey and Reg Young
each bringing their own area of expertise.
Mike Johnson, International Marketing Director at BURGER
KING® said of the appointment:
“We’re delighted to continue working in 2004 with the same
team, albeit under a new name. The guys at Jump have done an excellent
job historically, servicing the BURGER KING® team internationally to a
very high level and we look forward to this continuing”
Moyra Harvey, one of the founding Directors of Jump Marketing,
also commented:
“BURGER KING® has always been a fantastic account to work
on. When the chance arose to set up an agency to service the account ourselves,
we literally jumped at the opportunity.
The plan for 2004 is to continue to use our expertise to
deliver strong creative that has real impact at point of purchase… and
ultimately helps to sell more products on behalf of our clients.”
BURGER KING® undertake marketing for kids campaigns via
a cross-international programme. Within this, Jump will develop point
of sale and other support materials to maximise impact in restaurants
and provide the means to deliver consistent approved creative in all participating
countries.
Jump are also responsible for developing new packaging ideas
for BURGER KING®, such as the kids meal box, which has successfully rolled
out on a national basis in the UK, combining added fun and interaction
with extra food choices and surprise treats.
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