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London, June 2004
BURGER KING® today announced it is supporting this summer’s
blockbuster hit movie Spider-Man 2! In a promotional alliance with Sony
Pictures, BURGER KING® will launch a range of Spider-Man 2 product innovations
and promotions for fans of all ages, available from 5 July, in time for
the release of the film on 16 July.
As Spider-Man 2 takes over the UK cinema screens, BURGER
KING® Kids Meals will be wrapped up in the adventure. The Kids Meal will
be presented in an interactive Spider-Man 2 Meal Box, with four different
designs to collect, packed with games, movie trivia and take home items.
When ordering the Meal Box kids can also choose their own menu combination
from the new Take 2 Kids Menu. The selection includes traditional items
such as cheeseburger and chicken bites, as well as lighter options such
as grapes, carrots, milk and water. The Spider-Man 2 Meal Box will also
contain the new ‘Web Fries’ exclusive to BURGER KING® as well as a Müller
Yogz and Spider-Man Penguin biscuit.
BURGER KING® Kids Marketing Manager, Alex Cacouris, said
“Spider-Man is one of the most popular superheroes, and BURGER KING® is
thrilled to be bringing Spider-Man 2 fever to our restaurants across the
UK. It’s also a great opportunity for us to give our guests more choice
with exciting menu innovations for both kids and adults.”
One of six interactive premiums, exclusive to BURGER KING®,
will also be offered with the purchase of every Spider-Man 2 Meal Box.
These unique toys capture the fun and excitement of the new film as well
as the Spider-Man’s traditional superhero powers, including:
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Spidey Swings into Action - Attach the clip and Spider-Man
swings on his web. |
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Tentacle Trap Doc Ock - Squeeze his legs together and
his tentacles open and close like pincers from the back. |
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Web Rescue - Spidey figure sculpted in relief looking
over a clock tower to rescue a female in distress. |
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Scale Down Spidey - Attach Spider-Man to a vertical
surface and watch him “climb” down the surface as his arms and legs
move up and down. |
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Disc Attack Doc Ock - Doc Ock tentacle disc launcher.
Place one of 3 plastic discs in launcher, push a button and the disc
flies. |
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Wrist Web Flinger - Attaches to wrist with ‘cuff’ bracelet.
Toss the underside of wrist forward, a paper web roll unravels approximately
3m and then retracts. |
For the ‘big kids’ who are keen to enjoy the excitement
of Spider-Man 2, BURGER KING ® will also offer two new exciting product
innovations for the duration of the promotion. The ‘Double Hero Deluxe’
features two hamburger patties, sautéed onion relish and BK’s own ‘Web
Fries’, and will be available for £1.99. The exclusive Web Fries will
also be available as a side order for £0.99.
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