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Monday, July 05, 2004
It’s web-slinging mania at BURGER KING® restaurants around
the country in celebration of the launch of Spider-Man 2! BURGER KING®
is supporting this summer’s blockbuster hit movie with one of its most
exciting Youth and Family promotions ever! As part of a promotional alliance
with Sony Pictures, from today, an exclusive Spider-Man 2 Kids Meal Box
and an exciting range of kids toys will be available at BURGER KING® restaurants
throughout the country, in time for the highly anticipated release of
the film on 15 July 2004.
As Spider-Man 2 takes over cinema screens, BURGER KING®
Kids Meals will be wrapped up in the adventure. The Kids Meal will be
presented in an interactive Spider-Man 2 Meal Box, with four different
designs to collect, packed with games, movie trivia and take home items.
When ordering the Meal Box kids can also choose their own menu combination
from the new Take 2 Kids Menu. The selection includes traditional items
such as cheeseburger and chicken bites, as well as lighter options such
as grapes, carrots, milk and water. The Spider-Man 2 Meal Box will also
contain the new ‘Web Fries’ exclusive to BURGER KING® as well as a Müller
Yogz and Spider-Man Penguin biscuit.
One of six interactive premiums, exclusive to BURGER KING®,
will be offered with the purchase of every Spider-Man 2 Kids Meal, available
from £2.79. These unique toys capture the fun and excitement of the new
film as well as the Spider-Man’s traditional superhero powers.
| The collectable toys are: |
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Spidey Swings into Action |
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Tentacle Trap Doc Ock |
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Web Rescue |
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Scale Down Spidey |
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Disc Attack Doc Ock |
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Wrist Web Flinger |
Alex Cacouris, BURGER KING® Kids Marketing Manager UK and
Eire, said “BURGER KING® is thrilled to be working with Sony Pictures
to bring Spider-Man 2 fever to our restaurants. These unique Spider-Man
2 premiums give kids the ultimate extension of their movie experience
whilst enjoying our great tasting Kids Meal!”
For the ‘big kids’ who are keen to enjoy the excitement
of Spider-Man 2, BURGER KING ® will also offer two new exciting product
innovations for the duration of the promotion. The ‘Double Hero Deluxe’
features two succulent layers of 100% pure flame-grilled beef, two slices
of cheese, topped off with web fries and tangy onion relish all for just
£1.99. You can also make it a double bill with some of BURGER KING‚s new
crispy, golden Web Fries for only 99p!
The BURGER KING‚ Double Hero Deluxe will run from 05 July
2004 until 01 August 2004. The BURGER KING‚ Kids Meal promotion will run
from 05 July until 19 August.
-ENDS-
To learn more about BURGER KING, please visit the company’s
website at www.burgerking.com.
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