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Friday, July 30, 2004
BURGER KING®’s promotion of Spider-Man 2 has proved to be
one of its most successful UK movie ties ever. Kids Meals featuring toys
from the movie have been flying from restaurants across the UK and have
even become collectables, with a complete set of six toys already selling
for £10 on Ebay!
Spidey fanatics can still get their hands on one of six
interactive premiums, exclusive to BURGER KING®, with the purchase of
every Spider-Man 2 Kids Meal, available from £2.79. Not a bad investment
considering that a complete set of the toys are already worth more than
three times that on Ebay!
| The collectable toys are: |
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Spidey Swings into Action |
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Tentacle Trap Doc Ock |
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Web Rescue |
| • |
Scale Down Spidey |
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Disc Attack Doc Ock |
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Wrist Web Flinger |
Alex Cacouris, BURGER KING® Kids Marketing Manager UK and
Eire, said “The promotion has totally exceeded our expectations! It’s
great that BK can lend it’s support to a promotion that appeals to Spidey
fans of all ages and that our toys have become genuine Spider-Man 2 collectables.
I’m tempted to log on to Ebay and and snap up a set myself as there
are no longer any left around the office!”
-ENDS-
To learn more about BURGER KING, please visit the company’s
website at www.burgerking.com.
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