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October 2004 Birmingham It’s a case of blessed are the cheese
lovers, according to Birmingham’s burger lovers. Scoring way over the
national average, cheese romped home as their favourite choice of filling
in a new BURGER KING‚ opinion poll conducted to support the launch of
its new ‘You’re the Boss‘’ campaign.
Ketchup is squashed Tomato sauce is a national
institution, but according to the 1300 surveyed, its popularity may be
slipping. Scoring just 20% of the vote in Birmingham, our love for mayonnaise
has left ketchup playing catch up
Blue cheese please The survey also asked
consumers what alternative ingredients they would like to see in their
burgers. Again, Birmingham’s love for cheese came through with a top score
for blue cheese as an alternative ingredient.
“From Birmingham to Bristol, Glasgow to Greater London we all have our
preferences in what we like in a burger,” says Paul Reynish, BURGER KING®
Marketing Director. “If people from Birmingham love cheese, then that’s
what we’ll give them. If they want treble pickle, no lettuce and extra
onion, they can have that too. We all have our preferences. That’s why
we treat people as individuals. You can have any of our sandwiches any
way you like because at BURGER KING‚ ‘You’re the Boss‘’.”
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