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October 2004 - Bristol - It’s a case of ‘let’s go mayo mental’,
as Bristol’s burger fans called for more of the continental condiment
in a new BURGER KING‚ opinion poll.
To support the launch of its new You’re the Boss‘ campaign, BURGER KING‚
surveyed over 1300 people about their favourite burger fillings. Scoring
way over the national average, mayo left tomato sauce needing to ‘ketchup’
in Bristol.
Ketchup is squashed Tomato sauce is a national
institution, but according to the You’re The Boss™ survey, its popularity
may be slipping. Scoring just 23% of the vote, ketchup appeared near the
bottom of Bristol’s burger wish list with mayonnaise at the top of the
chart.
Hot under the collar The survey also asked
consumers what alternative ingredients they would like to see in their
burgers. In Bristol, burger lovers like it hot with chilli and pepperoni
coming close runners-up to mushrooms in the alternative ingredients chart.
“From Bristol to Bognor, Glasgow to Greater London we all have our preferences
in what we like in a burger.” says Paul Reynish, BURGER KING® Marketing
Director. “If people from Bristol love mayo, then that’s what we’ll give
them. If they want treble pickle, no lettuce and extra onion, they can
have that too. We all have our preferences. That’s why we treat people
as individuals. You can have any of our sandwiches any way you like because
at BURGER KING‚ You’re the Boss‘.”
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