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October 2004 East Anglia It’s a case of ‘Lettuce have it’ as
East Anglian burger fans take the healthy option in a new BURGER KING‚
opinion poll.
To support the launch of its new You’re the Boss‘ campaign, BURGER KING‚
surveyed over 1300 people about their favourite burger fillings. Scoring
way over the UK average, lettuce came top as East Anglia’s favourite burger
ingredient.
Ketchup is squashed Tomato sauce is a national
institution, but according to the ‘You’re The Boss’™ survey, its popularity
may be slipping. Scoring just 26% of the vote, ketchup appeared near the
bottom of the East Anglian burger wish list.
Hot under the collar The survey also asked
consumers what alternative ingredients they would like to see in their
burgers. In East Anglia, burger lovers have a taste for spicy food with
chilli and pepperoni coming close runners-up to mushrooms in the alternative
ingredients chart.
“From East Anglia to the West Country, Glasgow to Greater London we all
have our preferences in what we like in a burger,” says Paul Reynish,
BURGER KING® Marketing Director. “If people from East Anglia love lettuce,
then that’s what we’ll give them. If they want treble pickle, no mayo
and extra onion, they can have that too. We all have our preferences.
That’s why we treat people as individuals. You can have any of our sandwiches
any way you like because at BURGER KING‚ You’re the Boss‘.”
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