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October 2004 Glasgow It’s a case of ‘Lettuce have it’ as Glasgow’s
burger fans take the healthy option in a new BURGER KING‚ opinion poll.
To support the launch of its new ‘You’re the Boss‘’ campaign, BURGER
KING‚ surveyed over 1300 people about their favourite burger fillings.
Scoring way over the UK average, lettuce came top as Glasgow’s favourite
burger ingredient.
Ketchup is squashed Tomato sauce is a national
institution, but according to the ‘You’re The Boss’™ survey, its popularity
may be slipping. Scoring just 25% of the vote, ketchup appeared near the
bottom of the Glaswegian burger wish list.
Hot under the collar The survey also asked
consumers what alternative ingredients they would like to see in their
burgers. The results showed that Glasgow’s burger lovers have a taste
for spicy food with chilli and pepperoni coming close runners-up to
mushrooms in the alternative ingredients chart.
“From Glasgow to Gateshead, Newcastle to Nottingham, we all have our
preferences in what we like in a burger,” says Paul Reynish, BURGER KING®
Marketing Director. “If people from Glasgow love lettuce, then that’s
what we’ll give them. If they want treble pickle, no mayo and extra onion,
they can have that too. We all have our preferences. That’s why we treat
people as individuals. You can have any of our sandwiches any way you
like because at BURGER KING‚ You’re the Boss‘.”
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