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October 2004 Leeds It’s a case of blessed are the cheese lovers,
according to Leed’s burger fans. Scoring way over the national average,
cheese romped home as their favourite choice of filling in a new BURGER
KING‚ opinion poll conducted to support the launch of its new You’re the
Boss‘ campaign.
Ketchup is squashed Tomato sauce is a national
institution, but according to the 1300 surveyed, its popularity may be
slipping. Scoring just 23% of the vote in Leeds, our love for mayonnaise
has left ketchup playing catch up.
Hot under the collar The survey also asked
consumers what alternative ingredients they would like to see in their
burgers. Results showed that burger lovers from Leeds like it hot with
chilli and pepperoni coming close runners-up to mushrooms in the alternative
ingredients chart.
“From Leeds to Land’s End, Glasgow to Greater London we all have our
preferences in what we like in a burger,” says Paul Reynish, BURGER KING®
Marketing Director. “If people from Leeds love mayo, then that’s what
we’ll give them. If they want treble pickle, no lettuce and extra onion,
they can have that too. We all have our preferences. That’s why we treat
people as individuals. You can have any of our sandwiches any way you
like because at BURGER KING‚ You’re the Boss‘.”
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