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October 2004 Northern Ireland It’s a case of ‘bring on the onions’,
as burger fans in Northern Ireland called for more of that onion bite
in their burgers. Scoring more than 10% over the national average, onions
raced to the top of the Northern Ireland burger filling league table in
a new BURGER KING‚ opinion poll conducted to support the launch of its
new You’re the Boss‘ campaign.
Ketchup is squashed Tomato sauce is a national
institution, but according to the 1300 people surveyed, its popularity
may be slipping. Scoring just 14% of the vote in Northern Ireland, our
love for mayonnaise has left ketchup playing catch up.
Totally tropical The survey also asked
consumers what alternative ingredients they would like to see in their
burgers. In Northern Ireland, pineapple weighed in with its best score
nationwide. Eggs, however, are not so popular receiving their lowest number
of votes in Northern Ireland. Mushrooms came top of the UK charts.
“From Belfast to Blackpool, Cardiff to Cambridge, Glasgow to Greater
London we all have our preferences in what we like in a burger,” says
Paul Reynish, BURGER KING® Marketing Director. “If people from Northern
Ireland love onions, then that’s what we’ll give them. If they want treble
pickle, no lettuce and extra cheese, they can have that too. We all have
our preferences. That’s why we treat people as individuals. You can have
any of our sandwiches any way you like because at BURGER KING‚ You’re
the Boss‘.”
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