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London, October 2004
BURGER KING® today announced it is supporting this autumn’s underwater
animation blockbuster, Shark Tale! In a promotional alliance with DreamWorks®,
BURGER KING® has launched a range of ‘fin-tastic’
premiums for underwater fans of all ages, available in restaurants
around the country until 18th November, 2004.
Alex Cacouris, BURGER KING® Kids Marketing Manager UK and Eire, said,
“It’s fantastic to have the opportunity to work with our friends at Dreamworks®
on such an exciting new family film. Shark Tale’s wide appeal to a variety
of age groups makes this promotion an excellent strategic fit for BURGER
KING®.”
BURGER KING® has also teamed up with Sea Life Centres and Sanctuaries
to give fans of the fishy adventure the chance to see underwater life
up close. At participating restaurants, customers will receive one free
entry ticket* into the country’s leading aquariums, with every BURGER
KING® Kids Meal sold during the Shark Tale promotion.
Inspired by the unique Shark Tale characters, the exclusive BURGER KING®
toys capture the ‘Great White’ excitement of the new film including:
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Headlights Ernie and Bernie
Push the button and watch Shark Tale’s jelly fish duo Ernie and
Bernie’s head illuminate! |
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Punch and Munch Don Lino
Place your piece of paper in the mouth of shark boss Don Lino and
when you press down his teeth leave a shark bite imprint! |
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Quick Getaway Lenny Watch
the ‘Great White’ vegetarian Lenny make a quick getaway by pulling
him back and watching him speed off! |
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Moving and Grooving Angie
Encased in the ‘Whale Wash’, spin the wheel and watch beautiful
angel fish Angie move and groove! |
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Jabbering Jaw Oscar Move
the jaws of the fast-talking little fish Oscar to see how he talks! |
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Spin’n’Swim Sykes Wind
him up and watch his fins go round and round. Put him in water and
he swims in circles! |
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