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Thursday 7th October, London Tomato sauce is a national institution,
but according to a new BURGER KING® opinion poll, its popularity may be
slipping. The research reveals how tastes vary across the country, how
we love cheese and mayonnaise, but has our continental tastes have left
ketchup playing catch-up?
As part of its exciting new ‘You’re The Boss™’
campaign, BURGER KING® has quizzed the nation on what ingredients are
first choice for their favourite burgers.
Ketchup is squashed Ketchup loses out to
its continental cousin, falling four places behind the country’s number
two choice mayonnaise. The Welsh were the strongest supporters of the
red stuff with 26% of the vote, while the people of Merseyside where among
its strongest critics.
Get hot under the collar Southerners are
twice as likely go for spicy fillings, such as mustard and jalapeno peppers,
than people in the North. Looks like Northerners prefer flames on the
burgers and not in their mouths.
More Cheese Please Tyneside, West Yorkshire
and the Midlands love to get cheesy and gave cheese 34% of the vote and
poll position in the top ten.
BURGER KING® surveyed over 1,300 consumers to support the launch of its
‘You’re the Boss’™ campaign. ‘You’re the
Boss’™ launches this month with a series of quirky TV ads and restaurant
offers.
BURGER KING® Marketing Director Paul Reynish said, “From Birmingham to
Bristol, Glasgow to Greater London we all have our preferences in what
we like in a burger. The survey shows that everyone is an individual and
at BK you’re never treated like one of the herd, that’s why we offer thousands
of burger combinations and make sure ‘You’re the Boss’™.”
Paul Continues, “There will always be a place for tomato sauce at the
nation’s dinner table, but the amount of choice we have today leaves it
vying for position in the nation’s top ten.”
In addition to traditional ingredients, the ‘You’re the Boss’™ survey
also asked consumers about alternative burger fillings. In amongst the
findings appeared mushy peas, beetroot and avocado! Mushrooms were top
of the alternative chart with a whacking 48% of the vote, followed by
chilli and pepperoni.
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