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LONDON, November 23, 2004 – A massive music giveaway is about to begin
at BURGER KING® restaurants throughout the Great Britain! From 1st December
2004, BURGER® KING and partner Coca-Cola will offer a free music download
from www.mycokemusic.com.
The offer will be available at participating restaurants with the purchase
of any TenderCrisp™ or WHOPPER® Meal Deal. Customers will be able
to peal back a panel on their drink cup to reveal a unique code that will
allow them to download a track of their choice totally free of charge (normal
cost is £0.80 per track). The site will offer a catalogue of over
400,000 songs across a wide range of music types. Customers will be able
to redeem their codes until 31st January 2005.
Heidi Gracie, Snr Marketing Manager for BURGER KING® UK & Eire,
explains “We recently launched the You’re the Boss campaign
based around our Have It Your Way™ philosophy which allows our guests
to customize their orders. Everyone has different tastes in music and this
promotion reinforces the idea that at BURGER KING® customers are treated
as individuals..”
The BURGER KING® www.mycokemusic.com free download promotion will be
supported by an integrated campaign that will include point of sale in-restaurant;
online advertising via a selection of music sites including Kiss, Q, Kerrang,
Aloud, yahoo and msn; promotional tags on the TV ads and an html email to
the existing mycokemusic database. The promotion has been developed by BURGER
KING ®’s integrated marketing agency DLKW Dialogue.
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