|
3rd December 2004: BURGER KING® is giving its customers the bird this
Christmas, quite literally! To celebrate the success of its recently launched
TenderCrispTM Chicken sandwich, BURGER KING® is offering a thousand
Meal Deals to cheer up people who miss out on a Christmas dinner because
they are working on Christmas day.
“There are lots of people who can’t enjoy a festive feast because
they are out there working while the rest of us enjoy ourselves - the emergency
services, nurses, taxi drivers, call centres operators, the AA and RAC to
name but a few. We want to thank and reward them,” says BURGER KING®’s
Senior Marketing Manager, Heidi Gracie.
The TenderCrispTM Chicken Sandwich has become one of BURGER KING®’s
‘breast’ sellers since it was introduced to the menu two months
ago and the sandwiches, including a Spicy version, have been flying out
from restaurants across the country. Weighing in at 5.2 oz. of premium chicken*
it is BURGER KING®’s biggest ever chicken breast sandwich.
“Many dishes have tried to come and clip its wings, but chicken is
still the first choice for Christmas lunch for most families,” comments
Heidi “and customers are responding very enthusiastically to our new,
innovative chicken sandwich that satisfies their hunger and challenges their
palate.”
“Workers can nominate themselves for a free TenderCrispTM-Mas Chicken
Meal Deal or be nominated by a friend or a relative who think that they
deserve one.
|
