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BURGER KING® is gearing up to become the first quick service burger
restaurant chain in the UK to bake and serve fresh baguettes on site, giving
customers something completely new to get their teeth into.
The national launch, on the 1st April, comes hard on the heels of a highly
successful trial in Scotland at the end of 2004. The launch will be supported
by a comprehensive PR and marketing campaign including national TV and radio
support. In restaurant support includes marketing materials, the installation
of new ovens and a staff training programme, ensuring the baguettes can
be fresh baked on the premises, throughout the day
The new baguettes come with a range of four tasty fillings; Cajun Chicken
Grill, Chicken BLT, Monterey Melt and Piri Piri* (please see notes to editors)
and can be ordered on their own or as part of a meal.
Mark Dowding, Head of New Product Development UK, BURGER KING® commented
on the launch of the new range. He said “At BURGER KING®, we’re
passionate about food and committed to new product innovation. We constantly
look at market trends carry out extensive research to develop products that
not only meet but exceed changing consumer tastes.
“Being able to freshly bake our own baguettes on site is a fantastic
advance and means we can now offer our customers a delicious hot sandwich
on fresh baked bread as an alternative to our great tasting burgers.”
With the BURGER KING ® ‘Have it Your Way’ philosophy, all
of the baguettes can be served with a variety of ingredient combinations
to suit everyone’s taste buds.
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