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Today, BURGER KING® launched ‘The Angus’ in the UK. Made with 100 per cent flame-grilled fully certified Aberdeen Angus beef, The Angus is the first burger of its kind to be widely available in the UK.
Worldwide, The Angus is the only burger from a fast food restaurant with accreditation from the Aberdeen Angus Cattle Society, a renowned hallmark of quality and provenance. The Angus is made from 100 percent specially selected quality cuts of Aberdeen Angus beef, sourced from farmers in the UK and Ireland.
Giorgio Minardi, division vice president for BURGER KING® North West Europe, said, “As The Angus proves, not all burgers are created equal. If you want to be sure of getting the best possible quality at the best possible price, then visit BURGER KING®. All our burgers are made from 100% quality cuts of beef and, unlike other burgers on the High Street, they are flame grilled, not fried.
“Ahead of this UK launch, we sampled The Angus with our customers in selected restaurants and for quality and taste, it was the best response we’ve ever had. We believe that The Angus, as the ultimate in quality indulgence, is the most exciting news for UK burger lovers for years.
“At BURGER KING®, we’re all about our HAVE IT YOUR WAY® promise, plain spoken transparency about our food and an attitude to do things differently.”
Ron McHattie, chief executive of the Aberdeen Angus Cattle Society, said, “This is the first time a restaurant of this size has had Aberdeen Angus beef on its menu. This is a unique opportunity for people in the UK to taste and enjoy the difference and quality of 100% Aberdeen Angus beef.”
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