Founded in 1954, BURGER KING® WORLDWIDE (NYSE: BKW) is the second largest fast food hamburger chain in the world.
The original HOME OF THE WHOPPER®, more than 12,600 BURGER KING® restaurants serve over 11 million guests in 83 countries and territories every day. Approximately 95 percent of BURGER KING® restaurants globally are owned and operated by independent franchisees – 100% in the UK - many of them family-owned operations that have been in business for decades.
In the UK and Ireland, our belief is simple: we are deeply passionate about the great taste of our flame-grilled burgers, creating the best restaurant experience and innovative food for all our customers. Talented people and a profitable franchise system are at the heart of our growth and success, as is the ability to anticipate and meet the needs of our customers and stakeholders.
Please find below some fast facts and information to illustrate our belief:
BUSINESS AND JOB GROWTH
BURGER KING® UK is one of the company’s top 3 markets in EMEA.
In 1977 we opened our first restaurant in Aldershot and we now have over 500 stores across the UK & Ireland employing over 25,000 people.
We are committed to a programme of continuous expansion of our restaurant portfolio. In 2012 we have opened a significant number of new restaurants in the UK & Ireland, generating new job opportunities for local communities. Our new restaurants offer good employment opportunities for the 16-25 years who currently make up around 60% of our workforce.
OUR 100% FRANCHISEE BUSINESS MODEL
In the UK and Ireland we are a 100% franchisee-owned business, with all BURGER KING® restaurants owned and operated by independent franchisees.
We aim to have remodeled all our UK and Ireland restaurants to our new global design by the end of 2013.
With our franchise partners, we plan to invest £70 million to remodel all our UK restaurants and ensure our customers have a fulfilling experience every time they visit us.
We are dedicated to innovative new restaurant experiences for our customers:
• We have opened our flagship ‘Flameship restaurant’ in Leicester Square
• The ‘Flameship’ boasts digital menu screens, 3D television, iPod sound booths and charging stations. It also features ‘Flame Grilled’, a piece of art by Damien Hirst.
• We are looking at innovative new formats such as the Burger King Café and Burger King Sweet.
Our meritocratic culture means we reward excellence and support talented people to progress their careers with Burger King. The average crew member spends 2.6 years with the BURGER KING® business.
We have recently launched a new Management Trainee programme in Europe, the Middle East and Africa which will bring a group of enthusiastic and talented new graduates into our organisation, allowing us to build a pipeline of home-grown talent.
FOOD INNOVATION, VARIETY AND VALUE
We introduced lamb to our menus nationwide in 2012.
We also offer customers a wide selection of lighter options including:
• Sweet chilli chicken wrap (296kcal and 6g fat)
• A standard hamburger (284kcal and 11g fat)
We understand people are watching their purse strings and are proud of our great value range, including our £1.99 King of the Day offering.
Whilst we are constantly innovating, one thing always remains constant – our passion for flame grilling since 1954 and the knowledge that our beef and flame grilling results in great tasting burgers.
THE BURGER KING® FAMILY
Throughout our system, we are proud to be working with different family groups – 50% of our franchises are owned by families.
• 100% British Milk & Irish Cheese
• 100% Free-range eggs from the UK
• Local seasonal vegetables (including handpicked iceberg lettuce)
• Sustainably certified coffee (UTZ) from Douwe Egberts
• Twinings tea - certified by the Rainforest Alliance
• Pork & Chicken which meets recognised welfare standards in country of origin
• We don’t source palm oil from virgin rainforests
• We have pledged that all our palm oil will be sustainable by 2015
We only use great cuts of prime beef (flank and forequarter) and our burgers are 100% beef – with no salt added.
Within the realities of the everyday business environment, we strive to source locally wherever possible to secure the highest quality ingredients in the fairest way.
We take a responsible approach to commercial communications to support parents in making the right diet and lifestyle choices for their children.
As such, we have signed up to the EU Pledge, a voluntary initiative from leading food and beverage companies to change the way they advertise to children. The EU Pledge programme is endorsed and supported by the World Federation of Advertisers.
We have pledged that 100 percent of national television, print and internet advertising in the EU primarily directed to children under 12 years old will be for kids’ meals that meet the company’s nutritional criteria.
We are also committed to finding new ways of informing customers about our products and have been rolling out calorie labels on our menu boards in the UK from September 2012 as part of our commitment to the Department of Health’s Public Health Responsibility Deal.
In addition, a number of BURGER KING® restaurants in Ireland are trialling calorie labelling as part of our new look menu boards.
For more information about our global business, please visit: www.burgerking.com
For more information about our Irish business, please visit: www.whopper.ie
FOR CUSTOMER CARE
Please contact our customer care team on 0800 169 0438 (UK) or 1800 812 566 (Ireland). To send an email go to the Contact Us section of the website.
To view all UK press releases, please click on: press releases
Cohn and Wolfe PR agency – firstname.lastname@example.org or +44 (0) 207 331 5446
EMEA Communications: email@example.com