Press Releases - SO GOOD YOU’LL CHEAT ON BEEF…?

March 2010

BURGER KING® encouraging fast food infidelity…

Determined to lure Whopper® devotees into the unknown, BURGER KING® have created an ingenious in-store ‘disloyalty scheme’ to mark the launch of the new Premium Chicken Tendercrisp® burger. The first of its kind, this scheme rewards customers for continuing to ‘cheat on beef’ with the new core menu premium chicken product.



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