The Beckham’s, Kylie and Jordan all have one but a perfume like no other is now available in shops around the country – FLAME™ is Britain’s first fragrance with the hint of flame-grilled beef priced at just £4.99 and brought to you by, yours truly, BURGER KING®!

Whilst other perfumes boast ‘delicate’, ‘playful’, ‘captivating’ or ‘comforting’ floral or fruity overtones, the new FLAME™ fragrance from Burger King® bucks the trend with a hint of flame-grilled beef. What’s more, beyond helping Burger King®’s signature burgers to sizzle, the hint of flame-grilled beef is reputedly also a surprising scent of seduction!
And no good fragrance is complete without a celebrity fronting it so hotshot Piers Morgan is the face of FLAME™ in a tongue-in-cheek advert to help ‘beef up’ the men of Britain - check it out in prime spots around London including a giant size version in Leicester Square on 15th June.
Additionally see footage of Piers like never before on the homepage of www.burgerking.co.uk or have you picture taken with him as a life-size cardboard cut out in selected Burger King® restaurants.

The fragrance is available to buy in gadget and gift shop, RED5 from 15th June 2009 – to view their store locations visit www.red5.co.uk. Why not buy it as a gift for Father’s Day, a friend who’s feeling a little down in the dumps or just for you to get you revving again like never before!!
For more information visit www.firemeetsdesire.com

