The Burger is a thing of beauty. Something that should be cherished and eaten with love. Yet, from time to time, we forget the worth of this fabulous food icon, stray off the food path of righteousness and need reminding that it is without doubt, one of the greatest inventions of the last 1000 years.
So in a bid to emblazon on your mind that the 'burger is the best' we are embarking on a mission to get you to RESPECT it.
We want you to say 'Yes, a flame-grilled Burger is an indulgent treat I'm allowed to have once in a while',
'Yes a flame-grilled Burger is high in protein' and, 'No I will not be swayed by fancy foods which are twice the price and half
the flavour'. And, ''never again will I take the food that has brought me so much joy for granted!'
Phew! Glad we got that off our chest. Now we can tell you a little bit about how the mighty Burger came into
existence and it's origins throughout the ages- from the tables of the Roman Emperors to being served up as the
best burger on the high street in our restaurants. We're also giving away some limited edition, Burger size designer
plates and are getting ready to help the British male become 'A Real Man' with the launch of our FLAME® fragrance
later this year. Just click the icons above to find out more.
We call all this, rather grandly, your path to enlightenment. Of course, if you're short of time, you might find it
easier, and tastier, just to nip into your local BK and grab a 100% flame-grilled beef burger. If you like it,
consider yourself converted.
If you're a member of the press and would like to find out more about the initiatives and why our burgers are a prime cut above the rest, please contact burgerking@cowpr.com or click on the 'Press Office' icon (the red letter box) for access to previous press materials.
