Why have you decided to launch this now?
At Burger King UK we want to lead the way in making a change and reducing our environmental impact. Removing single use plastic toys is one way in which we can do this. We are committed to acting responsibly and sustainability is a key part of this.
How much plastic will be saved from this initiative?
Meltdown will save an estimated 320 tonnes of single use plastic every year.
What will happen to all the toys when they go in the bin?
Toys donated to Burger King UK’s amnesty bins will be centrally collected before they are put through a recycling process. This will see the toys be separated, sorted, cleaned, chipped and then transformed into play areas and other everyday restaurant items including trays to give them a new lease of life.
What happens to the toys when they get to the recyclers?
The materials will go through multiple processes of sorting and separation. The materials will then be cleaned and shredded ready to be recycled into something else.
How can you be sure that whoever recycles your toys isn’t actually just going to burn or landfill them?
By working with Pentatonic we ensure we work exclusively with smaller, local, UK re-processors who allow greater visibility into the recycling process. Pentatonic have a network of over 100 recycling partners with transparency on their processing capabilities.
What will the recycled toys be turned into?
In partnership with Pentatonic, all toys donated to the Meltdown will be given a new purpose and transformed into play areas for selected stores and special trays encouraging play across our restaurants. This means we are not only eradicating single-use plastic toys from our business, but we are also replacing any new plastics that would have been purchased for the trays & play areas.
What is Burger King UK’s policy on plastic?
Our policy on plastic is three-fold: to reduce the use of plastic packaging in the first place and, where it has to be used, this should be composed of as much recycled material as possible. We are also committed to ensuring that by 2025, our packaging is 100% reusable, recyclable or compostable.